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How to create a social media strategy in 10 steps
We’re getting back to basics here, folks. How to build a new social media strategy! After 9 years working in marketing, mostly focused on social media for big brands including PlayStation, NVIDIA,...
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Social Media Influencer Marketing: What are my options?
So your boss stopped by your cube, and said, “What are we doing with influencers on social media?” When she walked away you started furiously Googling, “social media influencer programs” and that’s how...
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How to market yourself and raise your personal brand online — Tips, tricks,...
If you’re interested in doing more for your personal brand online, then read on. There are tons of tips and guides to help you figure out how you define your own brand, how you connect with like-minded...
View ArticleHere’s what United should have done
Ok, that’s an overstatement. Here are some things they could have done differently, to avoid the nightmare that is their current brand situation. Honestly, I didn’t even want to comment on this, but...
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Act like a marketing doctor: 5 questions to ask “patients” before prescribing...
Whenever someone asks me or my team, “can you write me a blog post? can you put this on social?” I say, “♫ hold up, wait a minute, let me put some strat up in it. ♫” No Dr. Dre fans out there? Oh well....
View ArticleFrom brand to performance marketing, making the transition
Hey friends, it’s been a while since I’ve posted here. Lots of reasons behind that, but the biggest is that I changed jobs back in December and I’ve been a busy bee trying to get my feet under me. In...
View ArticleDoes diversity and inclusion extend to strong women too?
I’m very happy that diversity and inclusion is top of mind at most workplaces. And I think progress is being made! Because, acknowledging problems is the first step. I personally check off a couple of...
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Presenting to an exec? Here’s how to make your point and get the answer you want
Note: This post was originally published on LinkedIn at http://www.linkedin.com/in/sbenzur Meeting with your boss, or your boss’ boss, or your boss’ boss’ boss’ boss, can be stressful. They’re busy...
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Five Really, Really Hard Things No One Tells You About Being a Manager
This post originally appeared on my LinkedIn profile, here. I typically cross post between my website and LinkedIn. I’m hoping Google forgives me this SEO sin. —– Early in my career, I had to do a lot...
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Iniquity & Privilege at Work: Does Merit Really Exist?
Note: I originally published this article on LinkedIn. Please follow me there for the latest content. I am typically pretty slow to syndicate my posts here. ——————— We have not achieved equality in...
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